Benefits of Having Your Business on Facebook

Currently, Facebook is estimated to have over 1 billion users, almost as the total population of the most populous country in the world, China. This means that chances are high that a majority of your potential and current customers are on Facebook. Moreover, Facebook collects vital amounts of personal data, which makes it a suitable platform to learn more about your target group, as well as reach out to them. However, before learning of the benefits, it is important to note that businesses need to create their specific Facebook pages and not use personal profiles, as that you will enjoy all the highlights that come with it. You should also jack up your facebook likes to create better brand recognition, we recommend that you buy Facebook likes from brsm.io.

Use Facebook ads to target email lists

Become proactive and create Facebook ads that target your email lists. If the email address is that same one used to sign up for Facebook, they will see your ad. This is a good strategy for driving traffic, upselling and branding. This is a very simple process as email lists can be targeted in Facebook’s Ad Manager feature with custom audiences. Additionally, some email marketing platforms may come with the option of importing your email list.

Low-cost marketing strategy

To start and run a Facebook page requires minimal capital when compared to other marketing channels. To get page Likes, boost posts or run-sponsored stories are all quite inexpensive and more targeted, thus tend to be more effective. Other ways of getting your brand out there using Facebook include using features like events and contests, which get people to engage with your brand. You can also apply cross-channel marketing to help convert visitors that are yet to or to integrate non-compatible advertising platforms like Google AdWords and Facebook.

Facilitates interaction with customers

Through the comment section and page reviews left on your Facebook page, you can be able to tell what your audience thinks about your brand. You can engage them directly by asking for reviews or indirectly through posts. Additionally, your Facebook page can be used for customer support, as it tends to be more effective than conventional customer support methods.

Allows you learn more about your audience

To learn more about your Facebook audience incorporate the use of Audience Insights, a free tool accessible through Facebook Ad Manager. The tool will provide you with metrics such as age, gender, audience lifestyle, job titles, education levels and other information that will help you tailor your posts more appropriately.

Helps drive traffic to your website

Facebook will not only help you determine who is your target audience, but it will also help attract them to your page and website. This is achieved by using your Facebook page to display products and services as well as share photos or videos of a specific brand. In addition, Facebook pages come with a variety of options on where to include a link back to your site. This could be on the ‘about you’ or ‘call to action’ tabs. You can also include web links and interesting content to your Facebooks and encourage users to click, thus increasing traffic and at the same time building brand awareness.